LiLLE Cover Company: NEW ONLINE RETAILER LiLLE COVER COMPANY LAUNCHES A DESIGN-FORWARD LINE OF INNOVATIVE OUTDOOR FURNITURE COVERS
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NEW ONLINE RETAILER LiLLE COVER COMPANY LAUNCHES A DESIGN-FORWARD LINE OF INNOVATIVE OUTDOOR FURNITURE COVERS
WAYZATA, MN (March 28, 2023) – LiLLE Cover Company, a new, Wayzata Minnesota based online retailer has launched a line of innovative, on-trend outdoor furniture covers that double as blankets in classic and contemporary designs. LiLLE covers are water resistant, machine washable, and come with removable corner weights. The covers are available in nine colors, two sizes, and in pillow cover sets.
The company was founded by Twin Cities native Hilary Le Bon, a digital strategist who saw a gap in the market for good looking, easy-on easy-off outdoor furniture covers, covers that looked like the blankets featured in the outdoor living spaces shown in high-end lifestyle publications.
Le Bon partnered with Artisan Venture Lab on eCommerce development as well as business logistics and Steve Morem and the Morem Group, retail manufacturing experts in the patio and outdoor furniture category.
“I wanted to create outdoor furniture covers that would fit in with high-end home and outdoor décor. Every time we shared the idea of a practical, pretty, water resistant outdoor blanket we heard ‘I need that. I want that for my boat, the tailgate, my kids, my dogs—I need that in my house, not just for my backyard.’ We’re so excited to launch and bring LiLLE to market after two years of product development. There’s so much enthusiasm for this product and seeing others as excited as we are has been really rewarding.” said Hilary Le Bon Founder and CEO LiLLE Cover Company
“The best part of working on this initiative has been seeing LiLLE evolve from a concept to an actual product. The initial customer feedback has been amazing.” said Julie Fischer, Vice President of Strategy and Operations, Artisan Venture Lab.
“We have a crazy talented and fun group of people working on everything from product development to dev to fulfillment—the LiLLE dream team. I’m thankful for their time and talent—all of the contributions they’ve made to bring LiLLE Cover Company to life. We’re already working on designs for next season and we’re set to announce a meaningful partnership in the next few weeks. Stay tuned.” said Hilary Le Bon Founder and CEO LiLLE Cover Company
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